What is “Flow” - and Why It Changes Everything!
“Flow isn’t where you lose yourself. It’s where you finally meet the version of you that’s been waiting to lead.”
- Jason Shreve
June, 2025
What Is Flow—and Why It Changes Everything
You’ve probably felt it before—even if you didn’t have a name for it.
That moment when time fades, distractions disappear, and you’re fully immersed in what you’re doing. Ideas click into place. Action feels effortless. Whether you’re coaching a client, designing a vision, or tackling a challenge head-on—there’s clarity, momentum, and an almost electric sense of purpose.
That’s flow.
Defining Flow
Flow is a scientifically studied optimal state of consciousness where we feel and perform at our best. Coined by psychologist Mihaly Csikszentmihalyi, flow happens when the challenge before us stretches our skills just enough to demand our full attention—without tipping us into overwhelm. It’s not a fluke; it’s a neurochemical cocktail of focus, joy, and progress.
In flow, the brain shuts down distracting internal chatter. You become laser-focused, creative, and capable of performing at levels that feel almost superhuman—but are actually very human.
Why Flow Matters
Because in this state, you're not just doing more. You’re becoming more.
Flow amplifies productivity, but it also boosts satisfaction, innovation, and well-being. Leaders in flow are more adaptable. Creators in flow access their best ideas. Teams in flow collaborate effortlessly. And individuals? They reconnect with meaning.
Flow isn’t about working harder. It’s about working in tune with who you are at your best.
How to Tap Into Flow
Creating conditions for flow takes intention and practice, but it’s absolutely within reach. Some key ingredients include:
Clear goals that give purpose to your work
Immediate feedback that sharpens your path forward
Stretch-level challenges that ignite engagement
Minimized distractions that let focus flourish
Alignment with values so your work actually matters to you
As a coach, I help individuals and teams not only find their flow—but build lives and systems that keep them there.
